Chief Marketing Officer—Fashion Institute of Technology, New York
The Fashion Institute of Technology (FIT), a globally recognized leader in education for fashion, design, business, and technology, seeks a strategic and visionary Chief Marketing Officer (CMO) in New York, NY to lead the institution's enterprise-wide marketing, branding, and external communications efforts.
Reporting directly to the President and serving as a member of the Cabinet, the CMO will define and execute a comprehensive marketing and brand strategy that strengthens FIT's global reputation, supports enrollment and student success, enhances stakeholder engagement, and advances institutional revenue opportunities.
At a pivotal moment for higher education and FIT's continued evolution, the CMO will position the college as the premier public institution at the intersection of creativity, industry, and academic excellence. As the chief brand steward, the CMO will ensure a clear, consistent, and differentiated brand presence across all channels and audiences, while leading integrated, data-informed strategies that elevate FIT's visibility and impact locally, nationally, and globally.
The CMO will lead a centralized marketing and communications function and partner across academic and administrative units to align efforts, enhance effectiveness, and deliver cohesive, high-impact initiatives. The successful candidate will bring deep expertise in brand strategy, audience engagement, and digital innovation, along with the ability to operate effectively within an educational environment.
What’s the scope
Leads enterprise-wide marketing, brand, and communications strategy, with responsibility for global positioning, student recruitment and enrollment, external relations, and digital ecosystem development. Oversees integrated campaigns, performance analytics, and institutional storytelling while stewarding FIT’s brand across all channels and audiences.
Who this is for
A seasoned marketing leader capable of operating at the intersection of brand, growth, and institutional strategy. Particularly relevant for executives experienced in navigating complex organizations where alignment, reputation, and stakeholder engagement are critical.
Why this matters
Reflects a broader shift in higher education toward treating brand as a central lever for growth, visibility, and differentiation. FIT’s emphasis on integrated strategy and global positioning underscores the rising expectation for CMOs to operate as enterprise leaders, not just functional heads.
