Head of Digital Insights—Bottega Veneta, Milan
Bottega Veneta is seeking a Head of Integrated Media & Digital Insights to lead the brand’s global media strategy, performance measurement, and digital intelligence capabilities across markets and channels.
Founded in Vicenza in 1966, Bottega Veneta is one of Italy’s most respected luxury houses, celebrated for its understated craftsmanship, refined leather goods, and deeply intellectual approach to luxury. Part of Kering, the brand has cultivated a distinctive position within the luxury landscape through discretion, innovation, and an aesthetic rooted in quiet confidence and artisanal excellence.
The Head of Integrated Media & Digital Insights sits at the intersection of brand storytelling, media strategy, analytics, and organizational alignment. Reporting to the Global Marketing & Communication Director, the role oversees Bottega Veneta’s global media ecosystem while building the frameworks, reporting structures, and insight systems that guide strategic decision-making across the business. The position combines luxury brand stewardship with sophisticated performance marketing and measurement expertise, ensuring media investments translate into both cultural impact and measurable business effectiveness.
What’s the scope
This role is responsible for defining and evolving Bottega Veneta’s global media and digital insights strategy across all regions and platforms. The position oversees integrated campaign planning, KPI frameworks, performance measurement, global dashboards, advanced analytics initiatives, agency management, and budget governance while coordinating closely with regional teams, Kering corporate functions, and cross-functional departments including Digital, CRM, eCommerce, Retail, and Brand. The role also leads performance analysis around major brand moments such as fashion shows, translating complex data into actionable strategic recommendations that optimize investment, audience targeting, creative effectiveness, and overall marketing impact.
Who this is for
This role is designed for a senior marketing and media executive with deep expertise in luxury, global media operations, and advanced digital measurement. It suits someone equally fluent in brand-building and analytics—a highly strategic operator capable of managing agency ecosystems, influencing senior stakeholders across complex corporate structures, and navigating the rapidly evolving AdTech and MarTech landscape with sophistication and precision. The ideal candidate combines strong commercial intelligence with an understanding of how luxury brands maintain cultural desirability across fragmented global media environments.
Why this matters
As luxury brands increasingly operate within highly fragmented digital and media ecosystems, this role plays a critical part in ensuring Bottega Veneta’s global communications remain both culturally resonant and commercially effective. The Head of Integrated Media & Digital Insights helps the brand understand not just where attention exists, but how media, storytelling, and performance intersect to shape perception, engagement, and long-term brand equity across global markets.
