Social Art Director—Burberry, London
Burberry is seeking a Social Art Director, Beauty to lead the creative development of social-first beauty content across its global digital platforms.
Founded in 1856, Burberry is one of Britain’s most iconic luxury houses, recognized globally for its heritage outerwear, distinctive visual identity, and deep connection to British culture, fashion, and creativity. As the brand sharpens its contemporary positioning under renewed creative and commercial leadership, digital storytelling and social relevance have become increasingly central to its evolution.
The Social Art Director, Beauty will shape the visual language of Burberry Beauty across social media, translating brand strategy into culturally relevant, platform-native content designed to drive engagement, desirability, and modern luxury relevance. The role blends art direction, trend intelligence, beauty expertise, and digital fluency—overseeing everything from creator-led content and short-form video to on-set direction and emerging social storytelling formats across platforms like TikTok and Instagram.
What’s the scope
This role leads the creative direction of Burberry Beauty’s social content ecosystem, overseeing concept development, visual storytelling, on-set art direction, and platform-native execution across beauty campaigns and social activations. Working closely with social, marketing, product, and production teams, the position is responsible for ensuring content feels culturally current, visually elevated, and aligned with the broader Burberry creative identity while also responding to the fast-moving dynamics of digital beauty culture.
Who this is for
This role is designed for a digitally fluent creative with a strong background in beauty art direction and luxury visual culture. It suits someone with exceptional taste, a deep understanding of social media behavior, and the ability to translate emerging beauty and creator trends into sophisticated brand storytelling. The ideal candidate combines conceptual creativity with hands-on production capability and understands how to create content that feels both culturally immediate and distinctly luxury.
Why this matters
As luxury beauty increasingly lives through mobile-first platforms and short-form content, this role plays a critical part in shaping how Burberry Beauty is perceived by global audiences online. The Social Art Director helps ensure the brand remains visually relevant, emotionally engaging, and culturally connected while preserving the elevated creative standards expected of a heritage luxury house navigating a highly competitive digital landscape.
