Chief Marketing Officer—Starwood Hotels, Miami
Starwood is seeking a CMO to lead brand, guest experience, and growth across a distinct portfolio, translating purpose into loyalty, cultural relevance, and revenue.
Starwood Hotels is seeking a bold, brand-obsessed, and commercially driven Chief Marketing Officer to lead the next chapter of growth across its distinctive portfolio: 1 Hotels (nature-inspired luxury), Baccarat Hotels (ultra-luxury heritage), and Treehouse Hotels (playful, experience-driven lifestyle).
Starwood is a purpose-driven company, with each brand grounded in a clear mission—from sustainability and conscious living at 1 Hotels, to craftsmanship and heritage at Baccarat, to joy, playfulness, and human connection at Treehouse. This role is responsible for ensuring those missions are not only communicated—but experienced, scaled, and monetized authentically.
This is not a conventional hospitality marketing role. You will oversee a multi-dimensional ecosystem that includes hotels, a growing portfolio of Food & Beverage venues, daylife and nightlife concepts, a pipeline of new openings, branded residential marketing, and a rapidly evolving wellness and experiential platform. At its core, this role sits at the intersection of brand, purpose, experiential storytelling, and revenue growth.
What’s the scope
The Chief Marketing Officer leads brand, marketing, and guest experience across a distinct portfolio spanning hotels, F&B, wellness, nightlife, and residential. The role owns brand narrative, end-to-end guest journey, Mission Membership, experiential programming, and demand generation across this ecosystem. It ensures each brand’s purpose is translated into lived experiences that drive both emotional connection and revenue.
Who this is for
This role is for a modern CMO who blends creative vision, experience design, and commercial leadership. It requires senior experience across hospitality or adjacent lifestyle sectors, with strength in building purpose-driven brands, loyalty ecosystems, and culturally relevant marketing. The ideal candidate thinks in ecosystems, not campaigns, and connects storytelling to measurable growth.
Why this matters
This role shapes how the portfolio evolves from individual properties into fully realized brand ecosystems. It redefines loyalty through purpose, community, and experience rather than transactions alone. Ultimately, it drives long-term differentiation, cultural relevance, and revenue across a multi-dimensional platform.
