General Manager, North America—Frette, New York
Frette is seeking a General Manager, North America to lead regional commercial strategy and operations, driving revenue growth, profitability, and market expansion across all business channels.
For over 164 years, Frette has crafted exquisite linens, blending Italian artistry with timeless luxury. Master artisans in Monza and Milan transform the finest fibers into creations of unmatched quality and elegance. Renowned for its signature finish, Frette has graced iconic destinations—from St. Peter’s Basilica to the Orient Express—while over 500 European royal families have slept beneath its sheets. Today, its legacy lives on in luxury hotels, private residences, yachts, and jets, remaining dedicated to outfitting the world’s most exceptional spaces.
Frette is seeking a General Manager, North America to oversee and manage all commercial divisions of Frette within North America, including all Retail, Contract/Trade, third-party Distributors/Wholesale partners, and Hospitality. The individual is responsible for P&L's for each business unit while ensuring the efficient and distinct strategy for the operations to achieve maximum sales profitability, growth and account penetration. This individual must be a hands-on, self-starting, and analytical thinker who thrives in a fast-paced, high growth, environment.
What’s the scope
This role leads all commercial divisions across North America—including retail, wholesale/distribution, contract/trade, and hospitality—owning full P&L responsibility across each business unit. It defines and executes the regional commercial strategy, setting KPIs, driving revenue growth, and ensuring consistent operational alignment across channels. The position also oversees performance tracking, customer experience enhancements, and strategic initiatives to maximize profitability, market share, and brand penetration.
Who this is for
This role is for a senior commercial leader with extensive experience managing multi-channel luxury or premium businesses across both B2C and B2B environments. The ideal candidate combines strong financial and analytical capabilities with hands-on leadership, capable of driving strategy while managing execution across diverse business units. It requires a self-directed operator who can identify growth opportunities, build partnerships, and lead in a fast-paced, high-growth environment.
Why this matters
This role directly determines how the brand grows and operates across North America, shaping revenue, profitability, and market positioning. It sits at the center of translating brand strategy into commercial performance across multiple channels and customer segments. By aligning strategy, operations, and partnerships, it plays a critical role in scaling the business while maintaining a consistent, high-quality brand experience.
