VP Brand Strategy—Cartier, New York
Cartier is seeking a Vice President of Brand Strategy & Planning in New York, NY who will play a critical role in providing strategic direction and support to the organization in North America.
The story of Cartier is founded on curiosity and passion. For more than 170 years the luxury brand has embraced a bold, pioneering spirit that continues to inspire teams across all Métiers from their boutiques to their workshops and corporate offices. With over 10,000+ employees of more than 105 nationalities, the organization is united by a shared independent spirit and commitment to excellence, striving to continuously enrich its heritage by pushing the boundaries of creativity and innovation.
Reporting to the Chief Marketing Officer, the Vice President of Brand Strategy & Planning will play a critical role in providing strategic direction and support to the Cartier organization in North America. They will be accountable for leading the strategic development of key cross-functional projects for the region, including the North America Market Action Plan, while also elevating data-based insights and decision making across all Marketing and Communications topics.
What’s the scope
The Vice President of Brand Strategy & Planning defines and orchestrates the regional brand strategy across North America, partnering closely with the CMO and executive leadership. The role leads cross-functional strategic initiatives, including the annual Market Action Plan, ensuring alignment across product, communications, commercial, and client functions. It also oversees both strategic planning and brand performance teams, integrating data, insights, and execution into a cohesive, measurable framework.
Who this is for
This role is for a senior luxury strategist who operates at the intersection of brand, data, and organizational leadership. It requires someone who can translate heritage and creative vision into structured strategy, while guiding complex, cross-functional teams. The ideal candidate is both a conceptual thinker and a disciplined operator, capable of influencing executive stakeholders and embedding strategy across the business.
Why this matters
This role acts as the strategic engine behind Cartier’s regional growth, shaping how the brand evolves in one of its most important markets. It ensures that decisions are not only creatively compelling but grounded in data, performance, and long-term value creation. In a category where brand equity is everything, this position safeguards coherence, relevance, and sustained desirability at scale.
