Head of CRM—Celine, New York

Celine is seeking a Senior Director of CRM & Clienteling to define and execute regional client strategy, driving customer engagement, retention, and lifetime value across all channels.

Symbol of elegance and authentic luxury with its sophisticated and timeless Collections, CELINE is a French Leather-Goods and Couture House, driven by a strong artistic and holistic vision. CELINE’s ambition is to be one of the most iconic luxury brands worldwide. To make this vision a reality CELINE is looking for agile, passionate and authentic personalities who are eager to evolve in a highly creative and challenging environment.

As Head of CRM & Clienteling, you will play a key role in the implementation of CELINE’s ambitious development plan. You will be in charge of defining the regional vision, strategy, and roadmap for CRM and clienteling initiatives across all channels, and will focus on improving recruitment, retention, and customer engagement locally, as well as spreading the Client culture within the local teams. 

This experience will enable you to drive measurable improvements in customer lifetime value, repeat purchase rates, frequency, and overall retention. You will have the opportunity to learn and contribute to a global luxury brand's customer engagement strategy.

What’s the scope

This role defines and leads the regional CRM and clienteling strategy across all channels, owning the roadmap for customer acquisition, retention, and engagement. It designs lifecycle programs, segmentation strategies, and clienteling initiatives, while integrating retail, digital, and data systems to drive customer lifetime value and repeat behavior. The position also oversees client data governance, analytics frameworks, events, partnerships, and clienteling tools, ensuring execution aligns with both brand storytelling and performance objectives.

Who this is for

This role is for a senior CRM and client development leader with extensive experience in retention marketing and clienteling within luxury or fashion. The ideal candidate combines analytical rigor with brand sensitivity, capable of translating customer insights into structured engagement strategies across channels. It requires a leader who can influence retail teams, manage cross-functional collaboration, and build systems that elevate both client experience and commercial outcomes.

Why this matters

This role sits at the center of how the brand builds and sustains client relationships, directly impacting retention, loyalty, and lifetime value. It shapes how data, clienteling, and storytelling come together to create a cohesive customer journey across retail and digital environments. By embedding a client-centric culture and measurable engagement strategy, it plays a critical role in driving long-term growth and brand affinity.