Vice President, Digital Strategy—The RealReal, San Francisco
The RealReal is seeking a Vice President of Digital Strategy & Merchandising, in San Francisco or New York, to lead site experience and omni-channel merchandising strategy, driving revenue, conversion, and profitable growth across its digital platform.
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items.
As the Vice President, Digital Strategy & Merchandising at The RealReal, you will be at the forefront of scaling our omni-channel growth across all categories. You will oversee Digital Merchandising and Strategy, driving revenue and conversion across all platforms. Your role will involve defining and executing a best-in-class customer experience through effective site content and innovative merchandising tactics.
What’s the scope
This role leads digital strategy and merchandising across all platforms, owning site experience, content, commercial planning, and operations to drive revenue, conversion, and profitability. It defines and executes omni-channel merchandising strategies, balancing supply and demand while optimizing performance through data, analytics, and personalization. The position also oversees KPIs, financial performance, and cross-functional execution, ensuring alignment across creative, marketing, product, tech, and operations.
Who this is for
This role is designed for a senior leader with extensive sales experience who can operate both strategically and operationally across a complex retail ecosystem. The ideal candidate is highly organized, analytically informed, and capable of influencing cross-functional teams while guiding client development experts and partnering with leadership across métiers. It requires a self-directed operator with strong communication skills, able to manage multiple priorities while maintaining a high standard of execution and client engagement.
Why this matters
This role directly drives revenue, margin, and conversion by shaping how inventory, content, and customer experience come together across the platform. It sits at the center of translating supply into demand, using data, personalization, and merchandising strategy to optimize performance across the funnel. By defining site experience and omni-channel strategy, it plays a critical role in scaling growth and strengthening the company’s position in the luxury resale market.
