Senior Director, Brand Marketing—David Yurman, New York

David Yurman is seeking a Senior Director of Brand Marketing & Content Strategy to lead go-to-market strategy and campaign execution, driving product launches, audience reach, and revenue through integrated, cross-channel marketing.

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable–the brand’s artistic signature. David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.

This role plays a pivotal role in delivering campaigns that amplify and/or launch David Yurman products. Leveraging extensive experience in the US market, whilst rapidly growing experience in key International markets, you will focus on building Brand Strategy to clear briefs and execution plans. You will focus on optimizing revenue generation via maximizing audience and market reach, reflecting and evolving creative and media best practices, and delivering real-time performance reports and insights that allow optimizations in flight. This role will also be responsible for briefing all content tied to calendar moments (outside business as usual).

What’s the scope

This role leads brand marketing and content strategy, owning go-to-market planning, campaign development, and execution across all channels including paid, owned, and earned. It defines product positioning, messaging, and 360 campaign plans, while orchestrating cross-functional teams to deliver launches from concept through performance optimization. The position also oversees content strategy, market intelligence, and performance measurement to ensure campaigns drive revenue, audience reach, and brand consistency

Who this is for

This role is for a senior marketing strategist with deep experience in product launches, campaign development, and cross-functional leadership within a fast-paced environment. The ideal candidate combines strong analytical and strategic capabilities with a deep understanding of customer behavior, market dynamics, and channel execution. It requires a leader who can translate insights into cohesive campaigns, manage complexity across teams, and adapt quickly while maintaining high standards of execution.

Why this matters

This role directly shapes how products are introduced, positioned, and amplified in the market, influencing both revenue generation and brand perception. It ensures that messaging, content, and channel strategy are aligned to deliver cohesive, high-performing campaigns across all touchpoints. By connecting brand strategy to execution and performance, it plays a critical role in driving growth while maintaining brand consistency and impact.